Selena Gomez is Instagram's most-followed woman (2023)

Ten years ago, I was watching my favourite Disney film with my then young daughters.

They alwayswanted to watch it right to the end, not because they gave a stuff about the credits, but because the DVD (yes, it was that long ago) contained a bonus video.

Truly, they preferred the bonus video to the film. It was me who loved 101 Dalmatians: their love was reserved for the shiny-brown-haired girl who popped up at the end singing 'Cruella De Vil'.

And that, dear reader, was the first time I encountered Selena Gomez.

In the intervening years, her fame has risen to a stratosphere that even my obsessed little girls couldn't have predicted. Let's first cut to the numbers.

Now 30,the former child actress turned singer, producer and businesswoman (her net worth is heading towards $100 million) has 67 million Twitter followers and is the most followed woman on Instagram (412 million), ahead of Kim Kardashian (353 million) and Beyoncé (306 million), and the third most-followed person on the site.

Launched in 2020, her make-up range, Rare Beauty, made $60 million in its first year, which is an impressive figure, given how overcrowded the market is with celebrity beauty brands

The only people with more Instagram followers than her are Cristiano Ronaldo (578 million) and Lionel Messi (457 million).

Anyone thinking, 'Yeah, but they're world-famous footballers' is missing the point. To her fans, Gomez is the winning goal. They feel how Ronaldo fans feel when he holds up a trophy. Only Gomez's currency isn't a gold cup: it's more nebulous than that.

If Ronaldo gains adulation because he's good at playing football, Gomez is adored because she's good at being real.

Partly this is because she has a relatable back story. Gomez was born on 22 July 1992 in Grand Prairie, Texas, to a Mexican-American father, Ricardo Gomez, and American mother, Mandy Teefey, who divorced when she was five.

Mandy was 16 and still in high school when she had Gomez, and the family had financial troubles throughout her childhood. 'Having me at 16 had to have been a big responsibility,' Gomez noted in an interview. 'She gave up everything for me, had three jobs, supported me, sacrificed her life for me.'

(Video) Is Selena Gomez the most followed Women on Instagram now ?

As well as being relatable, the star also seems genuinely kind, and not just in a performative way. A recent example: her attempt to halt the hatred directed towards Hailey Bieber, wife of the pop star Justin Bieber, whom Gomez dated on and off for eight years.

In the intervening years, her fame has risen to a stratosphere that even my obsessed little girls couldn't have predicted. Let's first cut to the numbers

Some fans have never recovered from their break-up, and blame Hailey for it. 'Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,' Gomez wrote on Instagram in March. 'This isn't what I stand for. No one should have to experience hate or bullying. I've always advocated for kindness and really want this all to stop.'


What Gomez stands for is both significant and unique. She's at the top of her game, a former child star who has successfully parlayed her early fame into a business empire. Launched in 2020, her make-up range, Rare Beauty, made $60 million in its first year, which is an impressive figure, given how overcrowded the market is with celebrity beauty brands.

Gomez's circle of celebrity friends is loyal. Her best friend is Taylor Swift. Her current boyfriend is rumoured to be former One Direction member Zayn Malik. Earlier this year she was pictured on a yacht with Brooklyn Beckham and Nicola Peltz. A recent Instagram post shows her hugging Meryl Streep.

Her fans are just as fiercely protective of her: Kylie Jenner lost almost a million Instagram followers after being accused of 'mocking' Gomez's eyebrows, one of many online spats involving women with the surname Jenner, Hadid and Bieber.

Even by A-list celebrity standards, Gomez has a surfeit of fan sites devoted to her every move, where her health, clothes and love life are analysed by 'selenators', as her fans call themselves. 'You have all the qualities that make you wonder how a person can be so perfect!' is a typical comment under one of her recent Instagram posts.

'You are the most spectacular, amazing, talented, beautiful angel on earth who inspires me to be strong and not let anyone tell me I can't do something,' says another. She's particularly loved by the Latin community.

'I'm always very vocal about my background, as far as me talking about immigration, and my grandparents having to come across the border illegally,' Gomez said in a 2020 interview. 'I have such an appreciation for my last name. I've released a lot of music in Spanish as well.'

Gomez's circle of celebrity friends is loyal. Her best friend is Taylor Swift. Her current boyfriend is rumoured to be former One Direction member Zayn Malik

(Video) Selena Gomez has officially become the most-followed woman on Instagram.

Everybody loves Gomez. If you're a tween, it's likely to be for her make-up and her music: between 2009 and 2020, she recorded three dance-pop albums with her band The Scene, and three solo albums, for which she's won a host of awards including 16 Guinness World Records (many of the early ones featured Nickelodeon Kids' Choice Awards while later records coalesced around social media).

If you're a teen, it's likely to be her acting: maybe you grew up watching her on the Disney Channel in Hannah Montana (2007) or Wizards of Waverly Place, in which Gomez starred as Alex Russo, the role that catapulted her into the mainstream.


If you're an adult, you'll likely know her for her humanitarian work: in 2009, aged 17, she became the youngest ambassador for Unicef, and has since raised millions for good causes all over the world.

If you're a parent, you may even (somehow) have managed to avoid her throughout your offspring's childhood until 2021, when you stumbled into the living room and saw to your surprise that they were watching something quite good, actually, in which Gomez starred.

For many parents of teens, Only Murders in the Building, on Disney+, is one of the few TV programmes (see also: Jane the Virgin, Schitt's Creek) that they can watch together and enjoy equally.

Only Murders in the Building has been a ratings success and an eagerly anticipated third season has just finished filming although as yet there's no release date (it's likely to be sometime this summer).

If you haven't yet watched it, prepare to be charmed. Gomez stars alongside Steve Martin and Martin Short, neighbours in a grand New York apartment block who turn amateur sleuths and launch a podcast after another neighbour is found dead.

A recent example: her attempt to halt the hatred directed towards Hailey Bieber, wife of the pop star Justin Bieber, whom Gomez dated on and off for eight years

(Video) Selena Gomez becomes the most followed woman on Instagram

If the plot doesn't grab you (it's much funnier than it sounds) the cameos will: Meryl Streep, Shirley MacLaine, Paul Rudd, Cara Delevingne and Sting. 'There's a magic element, and it's Selena,' is how Martin explained the show's success to The Hollywood Reporter.

'The absolute ease, the joyfulness she brings to the set, was a pure delight,' added Short.

As comedy veterans who've worked together for more than 40 years (most memorably on the 1991 film Father of the Bride), it's high praise indeed when the pair call Gomez a comic genius. But her global appeal is rooted in something deeper and darker than the shiny carapace that is her talent. It's rooted in her flaws.

In 2016, she was in the middle of a world tour in support of her 2015 album, Revival, when she checked herself into a psychiatric facility to receive treatment for 'an emotional breakdown'. The Revival tour was cancelled after 55 performances.

Three years of tumult followed. In 2017 she received a kidney transplant from her best friend, Francia Raisa, due to complications from the autoimmune disease lupus, a debilitating illness she's always been open about (one of its side effects, arthritis, prompted her to package Rare Beauty to be user-friendly for those with mobility issues).

Gomez has been equally open about her mental health issues, entering rehab twice in 2018, having struggled after a diagnosis of a low white blood cell count. 'Depression was my life for five years straight. Depression and anxiety were at the forefront of everything I did in my life,' she said in an Instagram Live in 2018. 'I just wanted to tell you guys to be real with you.'

This realness is what makes Gomez so relatable to her fans. While those of a similar age enjoy feeling as though they've grown up with her, for Gen Z, a demographic whose mental health has suffered immeasurably due to the pandemic, she's something of a lodestar. Gomez talked about her bipolar disorder diagnosis in 2020, a move that did much to destigmatise the condition and open up the conversation.

As did last year's documentary, My Mind & Me, an in-depth look at her life and the factors that contributed to her breakdown. Directed by Alek Keshishian, most famous for his 1991 documentary Madonna: Truth or Dare, the film captures Gomez at her most vulnerable.

Gomez has been equally open about her mental health issues, entering rehab twice in 2018, having struggled after a diagnosis of a low white blood cell count

It also captures the claustrophobic relentlessness of modern fame. 'Those were some weird-ass questions,' says one of her team after particularly inane queries during a press interview in London.

'It just seems like a waste of time,' says Gomez. 'I haven't done promo in two years – it's my least favourite thing in the world,' she adds, sitting in a chair having her make-up retouched for the umpteenth time. An ambulance goes past, siren blaring. 'Here's my ride,' she deadpans.

'Vulnerable' is how Keshishian described Gomez in an interview with The Guardian. 'I have met every celebrity known to man. Most of them have developed a kind of armour to present themselves to the world. For someone who's been doing this since she was seven, it doesn't feel like Selena's got all these layers of façade.'

(Video) Most Followed Women On Instagram

Some viewers complained that Gomez sounded ungrateful in the documentary. To me, she sounded more exhausted than ungrateful. It portrayed her, like Amy Winehouse or Britney Spears, as being too much at the behest of others, a paradox of a woman whose wealth and power should give her more control over her own life than it seems to.

Whenever she said she was tired, she was persuaded into doing one more interview or trip. 'Although it's hard, it allows you the platform to do the Kenya stuff,' one of her inner circle reminds her, the 'Kenya' in question being a 2019 trip undertaken with the WE Charity.

The film shows her visiting a Kenyan school and chatting with some pupils. 'I finished eighth grade then for ninth to 12th grade I was home schooled by a computer,' she tells them. It's a throwaway comment that speaks volumes because it could be argued that Gomez sacrificed her childhood.

Only Murders in the Building has been a ratings success and an eagerly anticipated third season has just finished filming although as yet there's no release date (it's likely to be sometime this summer)

That she has been working with the grim diligence of a pit pony since the age of seven is, some would opine, part of the reason her mental health is so parlous. She was nine when she won her first big TV role, on the hit US TV show Barney & Friends, and a tween when she and her mother moved to Los Angeles to further pursue her acting career.

The move paid off: Gomez went from Barney to working back-to-back for the Disney Channel. But being the family breadwinner at such a young age can't have been without its stresses. 'My whole life since I was a kid, I've been working,' she says ruefully in My Mind & Me. 'I don't want to be super-famous, but I do know if I'm here, I have to use that for good.'

That's the problem with mega fame: you can't escape it. One wonders how Princess Diana, that other super-famous woman who tried to use her platform for good, would have coped with modern celebrity, where smartphones are stuck in your face even more relentlessly than paparazzi lenses.

To her fans, Gomez is a modern-day Diana, a flawed diamond who's all the more beloved for those flaws. Like Diana, she has a genuine ability to connect with people. Unlike Diana, she seems to be protected: by her fans as well as her famous friends.

'You can't be afraid of what people are going to say, because you're never going to make everyone happy,' she once said. True, but she does bring happiness to millions. In an increasingly divisive world, Gomez has a rare ability to unite people. She's football, without the politics. Long may she keep achieving her goals.


Selena Gomez is Instagram's most-followed woman? ›

While Gomez is the most-followed woman on Instagram, soccer superstar Cristiano Ronaldo is the most-followed person in general with 563 million followers. Another soccer star, recent World Cup winner Lionel Messi, follows with 443 million.

Why has Selena Gomez got so many followers on Instagram? ›

It is believed that Selena is gaining followers because of her positive nature that is adored by fans online. Since February, there has been a lot of 'drama' between her, Hailey Bieber, and Kylie Jenner. However, the fans seem to have picked their sides, and their support for Selena has been immense.

Who is the most followed person female on Instagram? ›

The most followers on Instagram for a female is 403,011,388 and was achieved by Selena Gomez (USA), as of 24 March 2023. The “Lose You to Love Me” singer surpassed Kylie Jenner, who has 383,166,977 followers as of the same date.

Is Selena the most followed woman on Instagram? ›

Selena Gomez has become the most-followed woman on Instagram with over 400 million followers, making history on the app. The signer and actress has surpassed Reality TV star and entrepreneur Kylie Jenner, who has 382 million followers and counting.

When did Selena Gomez become the most followed person on Instagram? ›

Selena is no stranger to having a widely-followed Instagram — she was the most-followed woman in 2019 before Ariana Grande passed her.

Is Selena Gomez the queen of Instagram? ›

The singer, actress and businesswoman has become the first woman to reach 400 million followers on Instagram, the photo-based social media platform used as a key marker of a brand's success. She is third on Instagram overall, behind Cristiano Ronaldo and Lionel Messi, after dethroning the US socialite Kylie Jenner.

Who is the queen of Instagram 2023? ›

Selena Gomez is back to take her crown as the Queen of Instagram.
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Box Office Star Ranking
Ranveer Singh950 Points
Ranbir Kapoor900 Points
6 more rows
Feb 23, 2023

Are most Instagram users female? ›

As of January 2023, 51.8 percent of Instagram's audience were men.
Distribution of Instagram users worldwide as of January 2023, by gender.
CharacteristicPercentage of users
Feb 15, 2023

Who is the most-followed female on TikTok? ›

The following table lists the accounts that were once the most-followed on TikTok, excluding the official TikTok account. Before Khaby Lame became the most-followed TikTok user on 22 June 2022, Charli D'Amelio was the most-followed TikTok user.

Who is the most followed Latina on Instagram? ›

Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life.

How much does Instagram pay Selena Gomez? ›

With her following, Skiddle estimates that she makes anywhere between $800,000 to $1.6 million per sponsored post. To compare, Selena makes around $35 million per million per tour.

What made Selena Gomez so famous? ›

What was Selena Gomez best known for? Selena Gomez was known for her starring role on the 2007–12 Disney television series Wizards of Waverly Place and as the singer of such pop hit songs as “Come & Get It” and “Same Old Love.”

How did Selena Gomez get 400 million followers? ›

The achievement comes as Gomez took to Instagram to post a story defending 'courageous' Iranian teenagers who were detained and forced to publicly repent after they danced to her song 'Calm Down' in a TikTok video.

Who has more followers Selena or Kylie? ›

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore's social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these stars.

Who has over 400 million followers on Instagram? ›

Selena Gomez has added a new feat to her list of accomplishments. The entertainer is the first woman to reach 400 million followers on Instagram and surpassed Kylie Jenner as the most-followed woman on the photo-sharing platform. Jenner has 382 million followers.

Who is the Instagram queen in the world? ›

She officially dethroned Kylie Jenner. Christopher is a Southern California-based editor and has been with InStyle since 2018.

Who is the first king of Instagram? ›

Daniel Brandon Bilzerian (born December 7, 1980) is an Armenian-American poker player, businessman, and social media influencer.

Who is king Instagram? ›

Dan Bilzerian, known to many as the 'King of Instagram' (he has over 6 million followers) is one of the internet's most curious characters.

Who has the most followers on Instagram in World 2023? ›

Cristiano Ronaldo

Update: As of May 2023, Cristiano Ronaldo now has got almost 582 million followers. He continues to hold his top position among the most followed people on Instagram. Ronaldo has been topping the charts of the person with the highest number of followers on Instagram in the world ever since!

Who is No 1 most followed on Instagram? ›

Instagram accounts with the most followers worldwide 2023

Cristiano Ronaldo has one of the most popular Instagram accounts as of January 2023. The Portuguese footballer is the most-followed person on the photo sharing app platform with 539 million followers.

Who is the most famous Instagram person? ›

Answer: While Instagram's own official account is the most followed account on the social media app, in terms of people, it's Cristiano Ronaldo who has the highest number of Instagram followers.

Who is the No 1 followers on Instagram? ›

Views: 1458995 | Updated On: 21 May 2023 11:05:01 pm IST | By Sacnilk Team. Here is the list of the most followed Instagram profiles in World. As of now, Instagram itself has the most follower profile in World and For an individual, Cristiano Ronaldo is the most-followed person.

What age uses Instagram the most? ›

Instagram age demographics: breakdown

According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 18-to-24 age range. In fact, nearly one-third (30.8%) of all Instagram users are in this age group.

Who are the biggest female Instagram stars? ›

Here are the 20 most-followed women on Instagram as of February 2023.
  1. Selena Gomez: 381 Million Followers.
  2. Kylie Jenner: 380 Million Followers. ...
  3. Ariana Grande: 357 Million Followers. ...
  4. Kim Kardashian: 346 Million Followers. ...
  5. Beyoncé: 297 Million Followers. ...
  6. Khloé Kardashian: 295 Million Followers. ...
Feb 24, 2023

Who uses social media the most gender? ›

As of January 2023, 53.9 percent of social media users in the United States were women, and 46.1 percent of users were men. In 2022, there were over 302 million social media users in the country.

Who is queen of TikTok? ›

Olivia Dunne's been dubbed 'The Queen of TikTok' after stunning new look. The LSU gymnast has become a social media sensation. Celebrities.

Who has the highest followers on Facebook? ›

Cristiano Ronaldo is currently the most-followed individual on Facebook, with over 162 million followers. Shakira is currently the most-followed woman on Facebook, with over 122 million followers.

Who is the most-followed woman on twitter? ›

Barbadian singer Rihanna (@rihanna) is the most-followed woman on Twitter, with over 108 million followers.

How many people follow Selena Gomez on Instagram? ›

Historical Stats
DateFollowers CountFollowing Count
May 1 2023413,670,512 +128,896251
Apr 30 2023413,541,616 +269,014251
Apr 29 2023413,272,602 +115,012251
Apr 28 2023413,157,590 -8,844251
25 more rows

Who is the famous Spanish Instagram girl? ›

Aida Domenech: @dulceida

With 3.1 million followers (in 2021 she had 2.8 million), Barcelona native Aida Domenech, better known on Instagram as Dulceida, is one of Spain's best-known social media personalities.

How many followers does Selena Gomez have on insta? ›

Despite the break, Gomez is still soaking in the major milestone. Behind Instagram's brand account (620 million followers), Gomez is third, trailing behind two soccer stars who hold the top two spots. Cristiano Ronaldo leads the way with 564 million followers, while Lionel Messi has 444 million followers.

How rich is Selena Gomez now? ›

Answer: Selena Gomez has a net worth of USD 95 million and derives wealth from Instagram posts, music albums, brand endorsements and her makeup line Rare Beauty.

How much does 1 million followers on Instagram pay? ›

How much money can you make on Instagram? HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

Who is the highest paid non celebrity influencer? ›

Check out the top 5 highest-paid, non-celebrity Instagram influencers and how much they charge per post:
  • Lele Pons: $180,000; 46M followers.
  • Charli D'Amelio: $173,000; 44.4M followers.
  • Addison Rae: $156,000; 40.1M followers.
  • Sommer Ray: $108,000; 26.8M followers.
  • Dixie D'Amelio: $100,000; 24.9M followers.
Apr 12, 2022

Which actress gave Selena Gomez a kidney? ›

Selena Gomez Says She's 'in Debt' After Kidney Transplant from Francia Raisa.

Has Selena Gomez had a number 1? ›

She has a total of 39 chart entries on the US Billboard Hot 100, including a number one and nine top-ten songs. Gomez formed the pop rock band Selena Gomez & the Scene through her record deal with Hollywood Records.

How old was Selena when she died? ›

Who is the fastest Instagram celebrity to hit 40 million followers? ›

V has achieved this feat of surpassing 40 million followers in just 135 days, surprising everyone.

Who hit 500 million followers on Instagram? ›

GOAL on Instagram: “The first to reach over 500 million followers on social media 📲 Cristiano Ronaldo is the social GOAT 🐐”

Which celebrity has 1 million followers on Instagram? ›

Cristiano Ronaldo

The renowned footballer Cristiano Ronaldo is the most followed person on Instagram.

Why Selena is so popular? ›

From 1988 to 1997, she won the Tejano Music Award for Female Vocalist of the Year. Selena is the only Latin female artist to place five consecutive albums on the Billboard 200 top-selling albums in the U.S. and the U.K.

How many followers did Selena Gomez have before? ›

When Gomez passed Jenner, she had 380 million followers, but just 16 days later, she has 397 million (and Jenner still has 380 million). Bieber has reportedly lost upwards of 1 million followers on Instagram since the drama unfolded: she had 50.7 million followers in late February, but now has 49.4 million.

How many followers has Selena Gomez gotten? ›

Selena Gomez – 382 million Instagram followers.

Who just passed Kylie Jenner to become the most followed woman on Instagram? ›

Selena Gomez has surpassed Kylie Jenner on Instagram as the most-followed woman on the platform. As of Friday, Gomez has more than 382 million followers, while Jenner has over 380 million.

Who is the most followed person on Instagram? ›

1. Cristiano Ronaldo. Update: As of May 2023, Cristiano Ronaldo now has got almost 582 million followers. He continues to hold his top position among the most followed people on Instagram.

Why Selena started Rare Beauty? ›

“Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.” says Selena.

Is Selena more popular than Ariana? ›

With Selena Gomez having 169 million followers over the Instagram and Ariana Grande has 176 million followers, both the singers are equally great and deserving of the title.

Who is more famous Ariana or Selena? ›

Awards and Nominations

Out of 356 nominations, Selena Gomez has made over 120 wins including 13 Guinness World Records, 11 Nickelodeon Kids' Choice Awards, and 7 ASCAP Pop Music Awards, among other notable awards. On the other hand, Ariana Grande on her part has won 173 awards among 477 nominations.

Does Selena Gomez have a number 1 hit? ›

She has a total of 39 chart entries on the US Billboard Hot 100, including a number one and nine top-ten songs.

How many companies does Selena Gomez own? ›

Yup, Selena has her own production company, July Moon Productions, which launched in 2008. She's credited as an executive producer on 11 projects, two of which are Thirteen Reasons Why and Only Murders In The Building.


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